Finding a Quality Copywriter
If you'd like to generate an income online, you're going to have to have a web site. If you would like that website to bring in profits, it must be written really well. Unless you are already a copywriter yourself, it's best to engage the services of someone who is well-qualified to write the text for your website. A qualified copywriter will generate lots more profits than you would ever even be able to hope to see if you went and did all of the writing by yourself. Obviously, though, not every copywriter is the same as the next copywriter. Some copywriters have lots of talent. Some, on the other hand, have no talent but are trying their hand at copywriting because someone told them that online writing would be a cinch. Below are a few ways to help you tell the good from the bad.
Does the copywriter have his or her own website? Any copywriter that is interested to write web copy needs to have a site that houses their bio, their resume, several samples and whatever else they feel the need to share. If they don't have a website of their own, how will they be able to help you with your own website? Take note of the copy used on this web site too. If you see many grammar and read more spelling errors, this is a terrible sign.
Do you respond favorably while you read the text on the copywriter's site? This is more involved than simply noticing grammatical errors and syntax errors. Does the website copy induce an emotional response as you are reading it? Are you feeling warmly toward the copywriter? Does the copy make you want to continue reading and discover more about person behind the words? Does it make you eager to employ them as soon as possible? Does website copy make you want to run for the hills? Does click to read website copy make you angry? All of these are crucial responses and you should take note of them.
Research the copywriter's background a bit. Look for reviews on unbiased web sites and online discussion boards. It is likely that the only reviews on the copywriter's web site are going to be good ones. You want to do a search for the writer's name to see if there are any testimonials or reviews on sites that aren't run by or able to be controlled by the writer him or herself. Closely examine these testimonials. It is wise to ask the compywriter to provide you references as well. Be sure that you follow up and actually get ahold of those references and ask for an honest opinion from them.
It is vital to actually read any samples provided to you by the writer. Ask for additional samples than are available on the writer's website. This is especially vital if the copywriter is touting himself or herself an expert in a niche. When the writing looks like it was sourced from Wikipedia or is particularly vague, you need to find a different writer.
There are many different ways to find out if a copywriter is worth your money or not. It is important to do your homework and look beyond the writer him or herself for information as to his/her reputation and character.